Cohobnb Properties is a short-term vacation rental management company. I used high res, professional images, and user-generated content to create an engaging social media experience for our target audience. In 6 months I grew our following by 50.2% through consistent posting, regular contests, and posting across various platforms. In addition to the organic content, I leveraged social media ads to increase direct bookings. From March 2021-June 2021 I strategized, executed, and analyzed social media ad campaigns that generated $34,500 in direct booking revenue.